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Do I need to show photos of the actual product?

Yes — it’s essential to include clear, accurate photos of the actual item you are selling. High-quality images help customers understand exactly what they are purchasing, which builds trust and significantly reduces the chances of returns or complaints.

Where possible, include multiple images that show the product from different angles, close-up details, and scale. This is especially important for handmade, customised, or unique items.

Tip: Use a mix of plain product shots (against a neutral background) and lifestyle photos that show the item in use — for example, “LED strip installed under a shelf” or “Wall light in a hallway setting.” This helps customers visualise the product in real-world scenarios.

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