Yes — all product prices must be entered as tax-inclusive.
This means the price you list should already include any VAT, GST, or similar taxes that apply to you as a seller. The marketplace does not calculate or add tax at checkout.
For example, if you intend to receive £100 for a product and your applicable VAT rate is 20%, you would list the product at £120.
This approach ensures customers always see a single, final price during browsing and checkout, avoiding unexpected fees or price changes.