What is GTIN? #
A GTIN or Global Trade Item Number is a worldwide unique product identifier used to identify trade items. These are a set of numbers that can be used to identify if the product is genuinely traded, and they may be called different names in different countries.
When you upload your products, the GTIN helps to understand the type of product you are selling and may use it to present your products to the relevant audience even if the product name or description you provided isn’t entirely accurate.
*Do not include a wrong GTIN for any product. A wrong GTIN will risk displaying your product to the wrong target audience.
Where can you find the products GTIN?
Checking the product packaging is the simplest way to obtain the GTIN.
As you can see above, you can determine the GTIN just below the product barcode. However, you can always ask the supplier to provide you with a written list of products along with their respective GTIN.
What is MPN? #
The MPN, or Manufacturer Part Number, is a number that allows you to distinguish between items from the same manufacturer. Even product produced in a factory or production house has an MPN.
*However, custom products or homemade products may not include an MPN.
Many marketplaces require you to submit an MPN along with the GTIN. But a few marketplaces, such as Facebook Commerce, allows you to submit an MPN as an alternative to GTIN (when you don’t have one).
A legitimate MPN will allow the marketplace to identify the registered manufacturer, which will help to some extent with the process of ranking your product ads.
Where can you find the products MPN?
Most products have the MPN printed at the bottom of the product itself. If you do not find it, you may ask for it from the manufacturer or the supplier. The MPNs may also be found in the product catalogs of the manufacturer.
Marketplaces such as Google aren’t too strict about the MPNs. They often accept the product SKU as a unique identifier, but there are more reasons to include MPN.
What is SKU? #
An SKU or stock keeping unit is an alphanumeric code retailers use to identify and track a product. Retailers using SKUs will assign a unique code to each item in their inventory.
SKUs tend to be 8 to 10 characters long and contain strings of characters that represent different product features, like an item’s price, manufacturer, colour, and size.
Unlike other types of product coding, SKUs are created by individual businesses that may be customised to meet the needs of vendors and customers.
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