Your shipping policy is an essential part of setting clear expectations with your customers. It should outline how and when you dispatch orders, what delivery methods you use, and any important details about fees or potential delays. A clear and accurate shipping policy helps build trust and can reduce customer enquiries or complaints.
Your shipping policy should typically include:
- Processing time: How long it takes you to prepare an order before dispatch (e.g. 1–3 working days).
- Estimated delivery time: How long it usually takes after dispatch for the item to arrive (e.g. 2–5 working days for UK orders).
- Couriers used: Which delivery services you use (e.g. Royal Mail, Evri, DPD).
- Shipping fees: Whether you offer free shipping or charge a fee — and how much, if applicable.
- Delays and disruptions: How you handle unexpected delays or seasonal disruptions, and whether you update customers proactively.
Example: We dispatch all orders within 2 working days using Royal Mail 2nd Class. Most UK deliveries arrive within 3–5 working days. Shipping is free on all orders over £25. During busy periods, delivery may take slightly longer — we’ll notify you if there are any delays.
